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Resume, Personal Branding Meg Applegate Resume, Personal Branding Meg Applegate

Color Me Convinced

Let’s face it. Black and white in our colorful digital age is boring, basic and blah. We live in a visual world with our eyes as the primary portal for our experiences.

Color not only impacts interest but memory and attention as well, according to recent research. Color ads, for example, gain 42% more readership than black and white counterparts. And color increases brand recognition by 80%.

The same is true for your resume. Today, career documents are read on digital devices rather than heavy-weight paper. So, it is important to not only nail your content but the viewer experience as well.

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